
Gathering and Using Customer Data on Your Digital Platforms
This session will explore why you should be gathering data, how to get it, the tools available and how to turn these insights into meaningful action.
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Sydney
Alex has over 10 years experience in SEO, Content, Digital Experience and Front End. Starting in London managing accounts like Compare the Market and Expedia, he moved to Sydney in 2012. Since then he's worked on developing customer-centric growth strategies for companies including AustralianSuper, TAL, Royal Caribbean and Menulog.
Alex is currently the Digital Experience Director at Blue 449:
http://www.blue449.com.au
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