Alan Beard is the founder of social media creative agency, McBeard, working with leading media and consumer brands to create sharable social content campaigns for Twitter, Vine, Facebook, Instagram, Tumblr, Pinterest, and other leading platforms. McBeard's clients include Warner Bros., 20th Century Fox, Sony Pictures, Disney, Coke, Fiat, Mattel, and more. McBeard has run more than 200 movie and TV show social campaigns.
Peer Pressure: Influencer Marketing 101
An in-depth look at the history, evolution and current state of influencer marketing that will help you build marketing strategies, vet potential influencers, or become one.