Adrian is a seasoned (15+ years of digital), industry-recognized marketing strategist, with a heavy emphasis on digital/interactive marketing and analytics. Adrian enjoys merging a highly operational/technical background with a passion for results-driven marketing campaigns. Adrian also has a love for teaching and mentoring, which involves speaking at industry conferences and educating people in the office.
Responsible for developing and optimizing marketing and branding campaigns across digital marketing (paid and organic search, display, social media, email), field marketing and corporate communications channels. Devoted to developing highly-engaging storytelling through web and interactive media. Implementation and management of lead generation and nurturing strategies with marketing automation tools. Diligent focus on Analytics strategies to provide operational validation and guidance for overall marketing efforts. Overall, Adrian is dedicated to successfully establishing sustainable processes to get customers 'To' and 'Through' your business.
Most importantly, Adrian is a team-focused manager and strives to leverage everybody's unique abilities and traits to achieve individual and organizational success.
Notable Speaking Accomplishments:
State of Search - Dallas 2017
MozCon Ignite 2016
eMetrics Chicago 2016
ERA Great Ideas Summit 2016
SMX West 2012, 2015
SMX East 2011, 2014
IMA Impact 2014
Content Marketing World 2014
Interactive Day San Diego 2014
Instructor for Cardinal Path Training Academy (2009-2012)
Specialties: Speaking, Web analytics, Google Analytics, Tableau, Power BI, Google Cloud Services, SEO, SEM/PPC, Marketo, Marketing Automation, Conversion Optimization, PHP, MySQL, AJAX, HTML/CSS, jQuery
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