A native New Yorker, writer, storyteller, and pizza fanatic; Abby Allen has worked in the advertising and marketing industries for over 12 years on brands like Olay, Garnier and Swiffer. She has launched countless products and created campaigns across everything from print to social media while leading global, cross functional teams at the largest agencies in the country. She started her company, Neon Butterfly, in an effort to bring big branding and storytelling experience to companies and organizations with a social impact focus. She has worked with everyone from Usher and Global Citizen to the Alcoa Foundation, solar companies and everything in between. Abby is also a founding member of the Conscious Capitalism LA chapter and Head of Marketing Magic for Amplify Good.
Brand Storytelling: How to Create a Story-driven Content Marketing Plan
People don’t buy products they buy brands. Brand storytelling is the strongest way to create customer-loyalty, which leads to increased profitability.