Zomato + GA Present: Digital Brand Strategy - Define Your Brand & Engage Your Community | Melbourne

About this event

Creating a unique brand and all the things that support it is especially important in today’s fragmented and disparate digital world. Online and offline experiences must work seamlessly together to communicate your brand message, differentiate you from the competition and enhance, rather than interrupt, customer experience. It is essential in today’s market that you develop highly engaged, brand-specific strategies and messages for your audiences.

In this masterclass, you will learn how to create a strong and cohesive brand across all online and offline touchpoints. You will also learn how to create an emotional connection to your brand online and ensure cohesive messaging across all platforms.

Hang about afterwards for a drink or two with the GA and Zomato community to discuss some of your newly discovered brand strategies!

Takeaways

• Types of branding; Consumer, Corporate, Place, Personal
• Brand definition, origins and evolution
• Learn about the key elements that make strong brands
• Understanding your audience, analysing human behaviour traits to inform brand design and communication strategies
• Build the right content strategy ensuring an effective digital footprint