Yelp + GA Masterclass: The Write Stuff - Creating Engaging Online Content | Melbourne

About this event

Whether you are brand new to blogging OR looking to fine tune your voice, this workshop will inspire you to stretch your writing skills, strategically build your online presence, connect with your audience AND achieve results whether that be guest posting opportunities, increased traffic, sales, or simply having a creative outlet.

• Define what’s your blogging style: Get an overview on the choice of voice. Humorous, vs educational/informative vs niche, etc.
• Explore the many ways of creating fresh new content: Inspiration, ideas and information to help you create the “write” stuff consistently.
• Learn to set blogging goals: Learn how to identify and achieve your desired outcomes without compromising creativity.
• Discover how to turn storytelling into story selling: Tips and techniques to keep your readers coming back for more.

Takeaways

• Increased confidence in writing skills.
• Ability to stand out and engage with online audience.
• Better understanding of generic writing vs really GOOD writing.
• Tracking and measuring ROE: return on eyeballs.
• Using content to create communities + conversations + customers.