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In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives.
We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.
We will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve, when.
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