Tuesday, 23 November
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Marketing automation marries software with strategy. In turn, it creates a highly personalised experience for customers and streamlines tedious processes for the modern marketer. By leveraging the power of software to automate repetitive marketing tasks, marketing automation is also able to free up valuable time and resources to channel towards more value-adding activities.
These optimized work processes have allowed organizations to maximize efficiency and reduce human error by automating various tasks through workflows. However, marketing automation systems can be complicated and getting started is not as simple as it might seem.
Learn from our panel of marketers as they share their best practices on how to do more with less using powerful omnichannel marketing automation tools, what bad vs. good marketing automation looks like, when to invest in marketing automation, and how to choose the best marketing automation strategies for your business.
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