Wednesday, 16 June
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This event is part of Lightbulb to Launch, a two-week-long virtual event series designed to supercharge you in your entrepreneurial journey. Head to the site to see the full schedule!
So you think you have a great idea for what could be the next Facebook, Airbnb, or Slack. Now what? Well, you know what they say in the startup world: If you love it, you gotta test it. It’s time to validate your offering’s market potential.
Market validation is the process of determining if your product is of interest to a given target market. Validating your business idea can enable you to reasonably predict whether people will buy your product, and whether your business will be profitable. It’s vital to do this early in your startup journey to ensure you don’t waste precious and (very often) extremely limited resources creating a product that isn’t a good fit for the market.
In this session, we’ll share how you can test and validate your startup idea before biting the bullet. You’ll learn the steps to determine market validation, find your product-market fit, and turn your idea into a MVP to test it with real users. You will walk away equipped with the strategies to determine if your idea is worth building or if you’re better off moving to your next idea.
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