Why You Should be Active on LinkedIn | Los Angeles

About this event

LinkedIn is no longer solely the resting place of resumes and sales spam pitches. A new focus on content, in this era of inbound marketing, means that LinkedIn is key for driving your B2B sales and prospecting in 2019. To do so, you need to redefine how you think about LinkedIn. See how your business can empower your employees to create tangible results, with an actionable plan devised from my personal experience as an employee who's taken a dormant resume-style LinkedIn, to my company's platform of choice in less than 6 months.

Overview: The days of LinkedIn as a resume repository are no more. LinkedIn is key for driving your B2B sales and prospecting in 2019 but involves reshaping your profile and how you use the platform.

What You’ll Take Away: Craft a LinkedIn content strategy and profile that is easy to produce and drives results for your business.

Why It Matters: 80% of B2B leads come from LinkedIn and Personal Accounts yield 10x greater engagement than company pages, so if you're looking to create really results for your company on LinkedIn, you need an employee-first approach.