Why Customer Service Is The Most Important Marketing Channel | Melbourne
About this event
Customers today don't respond to marketing like they used to. With so much competition in the digital advertising space, It is so important to deliver great service so recommendations can be made from existing customers.
During this session, we'll be joined by Australia's greenest energy provide, Powershop as they'll take you through an overview of the new, digitally-empowered customer and share how to turn your happy customers into your best marketing channel.
They'll also break down the importance of customer care and managing feedback from your customers to inform strategy decision-making.
This session is perfect for professionals in marketing and customer service to understand how teams can work together to improve overall customer experience.
Takeaways
- Get an overview of the new-digital customer.
- Understand the importance of customer success having a wider impact in a company
- How to work across teams - specifically with marketing and customer service.
- Learn the framework needed to turn your happy customers into your best marketing channel