WhipSmart Brands: How Branded Content is Taking Over Your Newsfeed | New York City

About this event

How do we demystify what catches people’s attention on the web and social media? For brands, traditional advertising is almost entirely ignored and tuned out. Brands that used to buy attention must now earn it – by creating engaging content and partnering up with publishers.

For brands that embrace a newsroom mentality, they have an advantage. By putting their audience first, they’re able to spark curiosity and reach new consumers in more genuine ways than ever.

Join us as we share insights from social pioneers from leading brands and branded content powerhouses. Our expert-studded panel will unravel how their organizations are innovating and winning in the battle for attention.