What's Trending in Social Marketing: Ethics, Algorithms, and Accountability | Online
About this event
We've never lived in a world so rich with information. Every click, every comment, every like on a post triggers a data collection operation which contributes to a wealth of information about customers, businesses and sentiment.
When it comes to social media, if you're not paying for it, then you're most likely the product that's being sold. But how do businesses make sense of the data collected through social media and how do they transform it into actionable insights? And how can individuals keep ahead of the trends and understand the changing social media landscape.
Hear from our panel of experts in digital marketing, social media analytics, and contextual marketing on the new and the next in social media.