What's Really Happening on YouTube: How to Manage & Monetize Your Video Content

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

What's Really Happening on YouTube: How to Manage & Monetize Your Video Content

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Online video consumption is one of the most popular internet activities worldwide. In 2015, the number of online video viewers in the United States surpassed 200 million, and that number is expected to increase in the upcoming years. As a result, more and more ad dollars are shifting towards online video, with a $14.38 billion dollar market projected in 2019.

Los Angeles is a significant driver of this online video revolution, with several prominent video technology companies building large businesses in LA's tech corridor, Silicon Beach.

"What's Really Happening (on YouTube)" is a rare glimpse into Los Angeles's digital media world from two industry insiders. Learn about how companies and online video creators are working together to build multi-million dollar businesses, based primarily off of open video platforms and social media. With Google properties driving a majority of online video traffic with 160 million unique visitors a month, this class will focus primarily on YouTube.

Takeaways

  • Multi-Channel Networks (MCN's) and How They Work for You
  • Music Licensing for a Digital World
  • Behind the Scenes of YouTube's Content ID
  • How Media Companies Are Monetizing Social Media

Prereqs & Preparation

An open mind! :) And please bring your laptop or notebook/pen to take notes.

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