What's Ethical in UX Design | Online

About this event

User experience design, an integral part of user centred design, focuses in particular in enabling business purposes, for example security, through interfaces and interactions. In some occasions, the business purposes directly contradict user expectations, such as asking for a date of birth in the sign-up for a non-age related service. In even rarer cases, the business intends to deliberately design information and nudge the user into completion, for example an opt-in to receive third party marketing messages.

Such design intents are called dark patterns. Our speaker will shine a light on the ethics conundrum they create for the designer in charge of implementing them, as well as explore the difficulties that standing for the user can create for the designer. Finally, we’ll look into how else those business objectives can be met through more acceptable patterns.

This talk is intended for participants with a basic understanding of the user experience disciplines (information architecture, interaction design and user research) who are keen to explore the frontiers of the discipline, and, in this session, the ethics of nudging designs.

Takeaways

• A definition of UX dark patterns.
• The ethics conundrum they create for the designer in charge of implementing them.
• The difficulties that standing for the user sometimes creates for the designer.
• How else can tricky business objectives be met through more acceptable patterns.