Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

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    Visual Storytelling and Branding for Startups

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Class

    Visual Storytelling and Branding for Startups | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Class

    About this class

    Storytelling is essential for the success of your brand—whether you are an innovative tech-driven company or a social enterprise, telling your story the right way is essential in building a strong brand. That's where visual storytelling comes in—it will help you develop a distinct visual language to communicate your values and your service or product. It can also guide you in asking the right questions for your art director and creative team to get the best possible story for your brand.

    Takeaways

    In this class, students will:

    • learn storytelling principles and its applications to branding
    • gain analysis skills to recognise and critically judge a brand identity success
    • learn how to keep visual consistency through all of their media assets (social media, printed material, etc.)
    • be introduced to rules for sketching and paper-prototyping in order to have a clear idea before commissioning a visual/creative work
    • get to know how to charge for and what to expect from creative studios (graphic design/animation)

    Prereqs & Preparation

    This class is aimed at aspiring entrepreneurs or small to mid-sized CEOs and project/marketing managers who want a better grasp over the look and feel of their brand and freelance graphic/visual designers who want to expand their set of skills into visual storytelling. No previous experience is needed, but knowledge of basic marketing principles and love for your brand (or for branding in general) will be helpful—the basics of storytelling is that you have to care about the story you are telling.

    Preparation: Please bring pen and paper. If you have some brands/campaigns of example you want to analyse (yours or that you particularly admire) feel free to bring some images/samples and we'll look at them together.

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