Video Marketing 101 | Online
About this event
Video is quickly becoming an essential part of overall marketing strategy. Studies show that people are more likely to watch a video and watch it for longer than they would regular copy. Both Google and Facebook are surfacing video content higher, and video has been shown to offer a higher click-thru rate than other online content. It's beginning to be impossible to ignore the value of video.
But using video in the right way (and to its full potential) is both an art and a science. In this workshop, you'll learn how to make the most of a video marketing strategy.
What you’ll learn:
- Why video is so valuable right now
- How to use video to tell your story
- How to decide what type of video marketing is best for you/your business
- What channels are best suited for what types of video
- Best practices for sharing video (social, SEO, ad units, etc.)
- How to develop a publishing schedule
