VICE Presents: No Country For Old Content | Melbourne
About this event
In this session we explore why branded content that’s unexpected or unique sticks and why you shouldn’t be afraid to experiment. We’ll dig into the creative process that goes into making something that’s not just weird for the sake of it, but ultimately lands your brand message and leaves a lasting impression.
VICE Creative Hannah McElhinney and Integration Specialist Melanie Mahony will be joined by key industry leaders. We’ll kick off with a all-in discussion on the matter, before diving into a live creative workshop with a brief from the audience. Stick around afterwards for some drinks.