UX & Marketing: A tinder match made in heaven | Online
About this event
In today’s multiple-channels-to-market-your-business-world you will find that no marketing channel or skill “stands alone”. They all merge and bend into each other somehow.
Marketing aims to create value for a business and drive profitable customer interactions, and UX aims to improve the quality of a user's experience with your brand's offering. Marketers may be surprised to see how UX can impact and improve their channel marketing and as for the UXers, you have more skills to offer outside development and product tasks.
In this talk, Lead Digital Marketing Instructor Jill Quick will share how she thinks UX and Marketing are a super love match. She will share 7 love matches where she has used UX techniques to improve SEO, PPC, Copy and Analytics Reporting.
