For some people, user research is scary, or a nuisance, or a scary nuisance.
But if we're to design truly effective anything, we need to understand our users.
And getting that understanding is fabulous, fun and efficient.
Gerry will provide an overview of a few staple methods, warmly recommending some while casting aspersions on others. He will also try to contextualise them in terms of designing content. Does better user research mean less content?