Using Influencer Marketing To Grow Your Business | Online

About this event

Overview: Join us for an evening of engaging and informative conversations around how to effectively implement influencer marketing and viral marketing campaigns.

• PANEL 1: The Impact of Influencer Marketing on Media Relationships - moderated by Thomas Ma
• PANEL 2: Tips for Personal Branding and Positioning - moderated by Sandra Garcia Lowry

What You'll Take Away: Attendees will walk away with a greater understanding of what influencer marketing is, how it works, and the impact it has on businesses today. The second panel will dive deeper into strategies and methods marketers and business owners can use to leverage influencer marketing to generate leads and drive sales.

Why It's Important: Influencer Marketing is the latest trending method being explored and executed by brands and businesses to connect with and build relationships with their target audiences. The rise of social media platforms and increased time spent and usage by everyday people, brands are tapping into other users with large followings and audiences to help promote and sell their products. This new method of advertising products for some businesses has been known to drive more sales then traditional advertising methods.