Using Data for Optimization: An Analytics Primer | Online

About this class

All things digital produce data. It’s up to us to use that data in a smart, effective way. Whether it’s your website, your social media presence, or your app, basic understanding of analytics will help you evolve your digital offering much more quickly.

We will cover key analytics concepts and usage, including terms, equations and tools for analysis. We will identify how to use data for testing and optimization.

Takeaways

You will understand and apply analytics terminology You will learn how to develop tests in order to learn and optimize

Prereqs & Preparation

• Basic understanding of Excel.
• If you have data you’d like to work with, please be sure that you have access in class.
• Laptop Required.