User Experience: Journey Mapping

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

User Experience: Journey Mapping

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

You are not your user. It’s one of the most critical understandings of a User Experience designer. And knowing that to be true, it becomes even more critical for designers to build empathy for and relate to the users they are designing for.

This class will help students learn to create and understand personas, and use that as the groundwork to understand and solve for our user. Along the way we will construct an empathy map and use that data as the basis for building a journey map and identifying opportunities.

By the end of class students will have the information needed to design and implement UX tools such as empathy maps, personas and journey maps so that they can go back and better understand and empathize with their users.

Takeaways

Students of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • How to build an empathy map based on a persona
  • How to create a journey map and identify opportunities uncovered by it.

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