User Experience Design for Smart Marketers: A Masterclass by GA + Webprofits

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

User Experience Design for Smart Marketers: A Masterclass by GA + Webprofits

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

About this event

UX is something we've all heard about but very few of us actually understand. General Assembly have teamed up with Pelago to present a UX Masterclass to explore this buzz worthy concept. This is a field that affects all areas of business — prepare to dip your toes into an ocean of new concepts and ideas that will enlighten your perspective on the human-computer interaction experience. Stick around after to mingle and chat with Hong Kong's creative, entrepreneurial & design communities!

Takeaways

  • Discover what the field of UX is and how it relates to marketing
  • Learn to identify the different roles within, and related to UX
  • The importance of user research and understanding people’s behaviours and personas
  • Experience a taster of the user centered design process

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