User Acquisition Marketing Bootcamp | New York City

About this workshop

User acquisition marketing is more than just bringing new people to your product — it’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches.

Takeaways

• Describe the potential impact of a user acquisition campaign on the growth of a user base.
• Name each step in the conversion funnel. Describe what’s required to prompt customers to progress through the conversion funnel.
• Identify the target audience based on a given business and its goals.
• Describe the impact of ad relevance on customers’ progress through the conversion funnel.
• Describe types of targeting available through a given channel. Compare and contrast the capabilities and reach of specific ad channels.

Prereqs & Preparation

None