Usability Testing & UX Research Bootcamp | Online

About this class

With the increasing focus on user experience in today’s digital marketplace, it’s never been more critical to learn from and understand your targeted customers. Led by a moderator with over 15 years of UX and qualitative research expertise, this bootcamp will offer real world examples of how to plan, implement and summarize usability testing to deliver actionable results. If your responsibilities include UX, strategy, visual design or project management, you will benefit from learning the step-by-step methodology used by successful startups and corporate giants.

Takeaways

• Learn how to make the case for usability testing to your company leadership
• Understand timelines and how to set realistic expectations
• Review recruitment objectives and how to develop a solid screener
• Explore moderators guides and watch video clips from web and mobile testing
• Learn why open ended questions are the key to an effective moderators guide
• Explore how to set up the space where you conduct your interviews
• Review video options so that teams can watch remotely
• Learn how to frame your findings and deliver an objective summary report

Prereqs & Preparation

Your laptop and phone are all that’s needed.