Unleash the Power of LinkedIn | Chicago

About this workshop

This workshop is perfect for professionals looking to move to the next level in their career. Build a professional brand story and learn what makes a sellable profile. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. You’ll learn and apply best practices to enhance your LinkedIn profile for increased searchability, reach, and overall impact of your professional brand.

Chicago-based brand strategist, instructor, and coach Karianne Wardell, brings over 15 years experience leading marketing strategy for some of the worlds biggest brands and a method that has helped hundreds of individuals apply these same techniques to tell their professional brand story.

Takeaways

• Learn what makes a sellable LinkedIn profile
• Create an outline for authentically and consistently telling your professional brand story
• Define your career vision and how to impactfully write about your experience
• Understand best practices for Educational and Volunteer profile information
• Build a new headline, summary and overview of your work experience that tells a consistent story about your career
• Define your professional value keywords that align with your experience and elevate your profile searchability
• Ability to receive 1:1 feedback on your professional brand story