Understanding Paid Social Ads & ROI | Online
About this workshop
Social Media Advertising has become more and more complex. The options available to companies and individuals include, but are not limited to; Facebook, Instagram, Twitter, LinkedIn, and Snapchat. Layer on the targeting and creative challenges of each, how can one decipher what is the best plan of attack for a digital ad campaign?
In this session, you will learn about the capabilities of the top social platforms, along with strategies and best practices for setting up a successful campaign.
On top of best practices and strategies, we will work on addressing the very common question – "What is the ROI of paid social"? You'll learn how to benchmark your campaigns and understand the true return on your investment in social media advertising.
Throughout this interactive workshop you will be building an ad from start to finish and leave with all the tools necessary to hit publish on your campaign!
Takeaways
- Learn the pros and cons of advertising on the top social platforms
- Learn how to plan and execute a successful campaign
- Uncover the social media secrets behind each platform and how they can provide a leg up on the competition
- Learn about the power of 1st party data, and how the information you already own, can be the secret to a campaigns success
Prereqs & Preparation
No prerequisites are required for this course. A general understanding of social ads/digital advertising is a plus (ad types, ad metrics – CPM, CPC, CPE etc…)
