Understanding Information Architecture
17

Saturday, 17 December

12 2 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta , GA 30308
$30 USD
Regular Ticket
$30 USD
Total

Questions? Read our FAQs

Understanding Information Architecture

Eric Brown Photo


Information Architect Supervisor, UPS

17

Saturday, 17 December

12 2 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta , GA 30308
$30 USD
Regular Ticket
$30 USD
Total

Questions? Read our FAQs

About This Workshop

Information architecture (IA) once was practiced as a sort of web-era librarianship. It was about organizing the information contained within websites to make things easier to find and use. But today an increasingly significant proportion of our daily business is conducted digitally. Using a variety of devices, people communicate with one another, search for information and entertainment, make retail purchases, initiate and negotiate business transactions, and more.

This class will explore well-architected digital experiences. What does it mean to architect information? How does the structure of information relate to understanding? How can information architects manage complex information across channels and contexts? What unique value can professional information architects bring to the creation and delivery of products and services? What is the interplay of information architecture and the other disciplines within user experience? This class will provide a broad introduction to a useful set of tools and ideas that provide a framework under which user and business insight can be harvested and used in pursuit of real business goals.

Takeaways

  • A new model for understanding information architecture
  • Practice using tools for representing meaning and shaping language and labels.
  • Different approaches to creating diagrams and instructions for indicating interaction

Prereqs & Preparation

  • Appropriate for designers and developers at any stage of their practice.
  • Preparation: Bring markers and paper

About the Instructor

Eric Brown Photo

Information Architect Supervisor,
UPS

Eric’s passion is building digital experiences that inspire people and grow business. He’s a UX/UI designer and Usability Analyst with over 20 years of expertise in user centered design, building cross-functional teams, research, usability tests, and change management. He is known for his ability to define the right problems to solve, understand and empathize with the user, and consistently deliver results.

Eric loves leveraging UCD principles that expand, increase, and grow user engagement. To this end, Eric has had success in optimizing experiences for brands like: Chick-fil-A, CDC Software, TalentPlus, Rockwell-Collins, Sea Ray Boats, Hilton Hotels, the YMCA, Joni and Friends International Disability Center, and the Washington State Department of Social Services, to name a few.

As a self described life-long-learner, Eric enjoys passing on what he has learned and studied to upcoming designers and those who are new to the field of UX.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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