Understanding Growth Marketing | Online

About this class

Growth will eventually become the thing that makes or breaks a startup/product. Yet, true growth hacking (or growth marketing) is poorly understood by most digital marketers and tech-savvy entrepreneurs. This workshop will explore the fundamental concepts behind growth marketing and set you on a path to successful and rapid success.

Learn the fundamentals of growth marketing, including activation and retention. Learn how to track and analyse growth related metrics. Learn how to hack growth, run experiments and measure improvements.

Takeaways

Students will learn:

• The fundamentals of growth marketing
• The maths and stats behind growth
• A framework to run your growth team or strategy
• Explanations, data points and examples of the key terms