Understanding Funnels and Analytics | Boston

About this class

What's stopping customers from signing up for your product? Or becoming a paying user? Are the tech and marketing changes you're making having a effect?

Simple analytics can help you answer all of the questions above. By understanding funnels and analytics, you can start using your data to drive your decision-making.

In this class, attendees will learn the tools and techniques to understand and grow their user base, including: - What data to collect, and how to collect it - How to analyze data in a meaningful way, including moving beyond out-of-the-box tools - Two powerful ways to view your data (funnels and cohort analysis) - Common metrics mistakes

The content is focused on startups and small companies with limited resources, and will look at examples with small sample sizes.

Takeaways

• What data to collect, and how to collect it
• How to analyze data in a meaningful way, including moving beyond out-of-the-box tools
• Two powerful ways to view your data (funnels and cohort analysis)
• Common metrics mistakes