Understanding Funnels and Analytics

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Understanding Funnels and Analytics

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

What's stopping customers from signing up for your product? Or becoming a paying user? Are the tech and marketing changes you're making having a effect?

Simple analytics can help you answer all of the questions above. By understanding funnels and analytics, you can start using your data to drive your decision-making.

In this class, attendees will learn the tools and techniques to understand and grow their user base, including: - What data to collect, and how to collect it - How to analyze data in a meaningful way, including moving beyond out-of-the-box tools - Two powerful ways to view your data (funnels and cohort analysis) - Common metrics mistakes

The content is focused on startups and small companies with limited resources, and will look at examples with small sample sizes.

Takeaways

  • What data to collect, and how to collect it
  • How to analyze data in a meaningful way, including moving beyond out-of-the-box tools
  • Two powerful ways to view your data (funnels and cohort analysis)
  • Common metrics mistakes

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