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    Understanding Funnels and Analytics

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Class

    Understanding Funnels and Analytics | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Class

    About this class

    What's stopping customers from signing up for your product? Or becoming a paying user? Are the tech and marketing changes you're making having a effect?

    Simple analytics can help you answer all of the questions above. By understanding funnels and analytics, you can start using your data to drive your decision-making.

    In this class, attendees will learn the tools and techniques to understand and grow their user base, including: - What data to collect, and how to collect it - How to analyze data in a meaningful way, including moving beyond out-of-the-box tools - Two powerful ways to view your data (funnels and cohort analysis) - Common metrics mistakes

    The content is focused on startups and small companies with limited resources, and will look at examples with small sample sizes.

    Takeaways

    • What data to collect, and how to collect it
    • How to analyze data in a meaningful way, including moving beyond out-of-the-box tools
    • Two powerful ways to view your data (funnels and cohort analysis)
    • Common metrics mistakes

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