Understanding Customer Needs: Combining Analytics and Customer Discussions | Seattle

About this event

Getting a deep understanding of customer needs and translating them into product requirements is a critical first step to building successful products. In this presentation you will learn a technique to understand customer needs in depth by combining customer product usage analytics with customer interviews. You will learn how to use analytics to spark customer conversations and better understand customer needs, in order to inform product features.

Takeaways

• Understanding customer product usage patterns and metrics helps inform feature conversations
• Use interviews to get behind the numbers and understand customer needs
• Create better feature and product requirements that delight customers