Understand Your Customers: How to Conduct Effective Interviews

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Understand Your Customers: How to Conduct Effective Interviews

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Everyone says talking to your customers is important. So how do you do this most effectively? In this class, you'll learn the basics of customer development, including what to do and say when you sit down with customers, how to develop empathy with them, and what to do with the information you've gathered.

This class is for:

  • People who want to start a company but are looking to mitigate some of the risk

  • Early-stage entrepreneurs who are still looking for product or market fit

  • Product or project managers who want to better understand their customer

  • Developers who want learn more about what customers want

Takeaways

  • Key techniques, tactics, and phrases that can be used during a customer interview

  • How to identify and avoid negative behaviors in interviews

  • The process of affinity mapping and insight generation to turn stories into actionable decisions

Prereqs & Preparation

None. Please bring a notebook and pen.

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