Two-day Digital Marketing Bootcamp | Online

About this workshop series

In this interactive two-day bootcamp, you'll learn the fundamentals of a strong digital marketing strategy, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills as you progress through the bootcamp. Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately.

We offer a more advanced Digital Marketing part time course over 10 weeks; which covers this space in both broader and greater detail. See HERE for more detail.

Takeaways

Solid understanding of who your customers are and how to reach them online;

• How to develop a content marketing strategy to effectively reach and retain your customers
• Learn the basics of search engine marketing (SEM) and optimisation (SEO)
• Learn how to get the most out of mobile
• Learn how to build and develop affiliate marketing opportunities
• Learn how to acquire new customers and retain current customers through social media, paid advertising, as well as email and other opportunities
• Greater preparedness for GA's Digital Marketing part-time course
  

Prereqs & Preparation

Please bring:

• a laptop; and
• organisational goals and or opportunities of a project/company that you want to focus on for the bootcamp.