Turning Advocates Into Influencers | San Francisco

About this event

Sure, it’s great if you have millions of dollars to engage Beyonce or PewDiePie as your social media influencers, but what if you don’t have that kind of money? How does a small organization with limited resources develop and execute an influencer relations program?

Campari America’s Vice President of Engagement and Advocacy, Dave Karraker, shares the secrets of how to turn your existing advocates into influencers: where to find them, how to approach them, and how to make them the best mouth pieces you have on the Internet… Beyonce money not required.