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In recent years, we have observed dramatic changes in the ways consumers live and interact. In 2020, the pandemic accelerated trends that were already predicted and underway. Parallel to these trends, there have been brands that have successfully moved up a gear in understanding how attitudes and behaviors have shifted and redesigned their business processes.
As such it is important to also discuss the evolution of consumer preferences and reassess the way consumers receive, interpret and act upon messages from brands. From this understanding, marketers can create powerful and effective campaigns to reach consumers.
Join us as we discuss key macro-trends in consumer behaviour, its implications and how marketers can navigate through these trends to deliver effective and targeted campaigns to capture customer value.
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