Tools & Techniques for Personal Branding on Social Media | Melbourne

About this class

You know you “should be on social” but not sure where to start? This class will cover the basics on what apps and channels you should be using and how. You will also walk away with a simple workflow to maximise your time spent on social media.

This class teaches individuals the basics to help best showcase and promote your personal brand on social media. Learn which social media channels you should use and why, how to curate and share content, and how to create and craft posts.

You will also learn how to use essential apps that create efficiencies and allow you to maximise your time spent on social media. Walk away with a simple workflow that will keep your social media time down to just 2.5 hours per week!

This class is suitable for individuals who would like to learn how to best utilise social media to build their personal brand. This includes new graduates, career changers, current professionals, and those who run their own business as individual consultants.

Takeaways

Students will learn:

• The different social media channels available and how to choose which ones to use (LinkedIn, Twitter, Facebook, Instagram).
• How to curate and share content using certain apps (Pocket, Buffer, Hootsuite).
• Best practice in creating and crafting content on social media.
• An easy workflow that keeps social media time down to 2.5 hours per week.

Prereqs & Preparation

Have basic idea on your target audience/community you would like to engage with on social media. If you have social media accounts already set up, come with your correct account details to ensure you waste no time logging in.