The Write Stuff - Creating Engaging Online Content

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

The Write Stuff - Creating Engaging Online Content | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored.

It’s not easy, but it is a craft that can be learnt and applied to your pitches, PR, releases, emails, blogs and social feeds.

This workshop is split into two parts:



What to say: You’ll learn how to unearth truths, customer insights, and cultural tensions to build stories about your business and why it matters.


How to say it: We’ll dissect the effective, and surprisingly old-school copywriting approaches the likes of Buzzfeed and UpWorthy have borrowed to build their content empires. We’ll then apply these approaches to your own marketing.

Takeaways

  • How gather insights and data and turn them into strategies and ideas.

  • How to devise a single-minded proposition. 
+ How to run a brainstorm that gets actionable results.

  • Finding your voice, your story, and your businesses reason for being.
  • How to write effective and persuasive copy.

Prereqs & Preparation

None!

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.