The State of Qualitative Research: Musings and Reflections | Online

About this event

What is the state of qualitative research? What are organizations doing to ensure that the experiences that are being designed are truly anchored in human stories?

As development moves from waterfall to agile, and designers embrace design thinking, how is research positioned in organizations? Meena will share insights from qualitative research on the state of qualitative research, and open up discussions as to what organizations should be doing in order to position research successfully. Much of Meena’s talk will be based on data collected from researchers and non-researchers during workshops conducted in the past 3 years.

Come join a passionate discussion on research as a discipline, and walk away with reflections and action items you can implement in your organization.

MEENA KOTHANDARAMAN

With over 25 years of experience, Meena consults to leverage the strategic value of qualitative research in the design of product, space and service experiences. Meena is a founding member of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs.

She is also a 19-year Lecturer and key contributor to the Bentley University Human Factors and Information Design (HFID) graduate program in Boston, MA. She holds an M.S. in Information Resources Management from Syracuse University and a B.Com. in MIS from the University of Ottawa, Canada.