The Shifting World of Ad Tech | Online

About this class

From systemic inefficiencies to evolving privacy standards to third-party cookie deprecation, the existing challenges of ad tech are being exacerbated by COVID-19. In this session, we’ll discuss how adtech and data privacy have changed in recent years and explore the trends expected to have the biggest implications for marketing organizations.

Takeaways

• Learn how the worlds of adtech and data privacy have changed in the past few years - and what will be continuing to change.
  
• Consider adtech trends poised to have the biggest impact on marketing organizations

Prereqs & Preparation

• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  
• This workshop will occur live online using Zoom and Slack. Please have these tools downloaded before the workshop.