The Science Behind Storytelling: The Secret Weapon For Persuasion | Denver

About this workshop

Data isn't the sole foundation to persuade a room full of people anymore, storytelling will also get you the buy-in you need! Traditionally, our audiences needed hard facts or statistics to be convinced, but with the help of modern-day neuroscientists, we now understand that using our emotions for decision-making is just as important. Storytelling connects us, teaches us to empathize with each other, and is more memorable than numbers! Only 5% of audiences can remember statistics, while 63% could repeat story elements.

In this workshop, you'll learn how to tell stories to:

• Get team members emotionally onboard
• Create trust, respect, and credibility as a speaker
• Perfect the combination of using data and storytelling

Takeaways

Come hear our speakers from BigTalker and Total Coaching Systems and find out why storytelling is a fundamental piece to getting what you want!