The Rise of Visual Social Media: Marketing Your Brand on Instagram and Pinterest | Online

About this class

Learn how to increase your brand presence though visual discovery on Instagram, Pinterest and Vine. Go deep into each platform's unique audience and content, and develop effective platform-specific marketing campaigns for your own business or brand.

Instagram has 150M+ active users and successful brands are leveraging the platform to showcase creative content and humanise their brand. Pinterest is one of the fastest growing platforms, and also one of the most viral, with an 80% content share rate.

In this class, you’ll learn to increase your brand presence, acquire new users and drive traffic back to your site using these three platforms. It’s ideal for marketers, startup founders, social media managers, PR managers and bloggers - and your brand doesn’t necessarily have to be in the lifestyle category to benefit!

Takeaways

• Explore Instagram, Pinterest and Vine, and gain a better understanding of user bases, audience demographics, and strong content areas
• Case studies of successful marketing campaigns on each platform
• Understand the components of successful social campaigns
• Create a marketing campaign concept for your own brand, using one of these platforms
• Strategies for acquiring followers, and converting followers into customers and advocates of your business