The Psychology of Virality: Why We Share and Engage with Certain Viral Content | Sydney

About this event

Unlock the mysteries behind viral content in this insightful exploration of digital behaviour. This session delves into the psychological triggers that prompt us to share and engage with online content. We'll dissect the elements of virality, from emotional resonance to the science of timing and context in content release. Through interactive analysis of viral successes and flops, you'll learn how to craft content that not only captures attention but also encourages widespread sharing, helping your message to propagate across the digital landscape.

Takeaways

• The Viral Coefficient: What makes content shareable?
• Emotional Triggers: How to create content that resonates and engages.
• The Role of Timing and Context: When and how to release content for maximum impact.