The Power of Video Marketing | Sydney

About this event

Video is the future of content marketing. If you want your brand to stay relevant in a fast-evolving and competitive environment, it seems to be no longer just an option, but a necessity. Yet most of us are unsure and hesitant to use it in our content marketing strategies.

So how do you make sure you leverage this powerful communication tool? How can you start preparing for its future developments?

In this class, learn about the key considerations when developing a video marketing strategy, including:

• The power of video, why you need it in your marketing toolkit
• The role of video throughout the customer journey
• Determining your distribution strategy
• Understanding video formats & types
• Understanding video production options
• How to measure success with video performance

Walk away with real-life insights into how leading brands are using video as a fundamental piece of their marketing strategies to boost growth, demand generation, and revenue.