The Power of Video Content: Presented by General Assembly + iStock by Getty Images | Melbourne

About this event

Video is the future of content marketing, or so they say. If you want your brand to stay relevant in a fast-evolving and competitive environment, it seems to be no longer just an option, but a necessity. Yet most of us are unsure and hesitant to use it in our content marketing strategies.

So how do you make sure you leverage this powerful communication tool? How can you start preparing for its future developments?

iStock by Getty Images and General Assembly have teamed up to provide you with insights and practical tips. They will explore:

• what trends lie ahead in visual communications
• how our relationship with video content is evolving
• how to build a brand and a community using video
• finding inspiration and staying up-to-date with what audiences are after
• tools and tips for videographers and digital markers

The talks will be followed by a short panel discussion with Q&A, and networking drinks.