The Power of Peer Pressure: How to Build a Successful Influencer Marketing Program | Hong Kong

About this event

The rapid growth of social media platforms such as Instagram and Snapchat have opened up entirely new channels for brands to promote and engage with consumers. While influencer marketing isn't a new concept, brands have to continuously evolve their strategies to effectively leverage the value of influencers. One of the biggest advantages of influencer marketing is that not a lot of money is required to get started, but what are the challenges and pitfalls that come with influencer marketing, particularly as savvy consumers are getting increasingly turned off by pushy forms of advertising?

Join us to hear from a panel of industry experts on the benefits and best practices of influencer marketing, and hear them answer the following questions:

How do you ensure authenticity and trust in influencer marketing? How do you track influencer success? How can brands effectively leverage relationships with influencers to increase brand loyalty and drive measurable business results? What's next for influencer marketing and how is technology shaping this industry?

Stick around after for Q&A, and a chance to network with influential bloggers in the fashion, F&B and health & wellness spaces afterwards!