The Power of Influencer Marketing | New York City

About this event

Overview: The Influencer is a 2.5hr masterclass on influence and leadership. The Influencer will teach you the art of influence, of persuading the people around you, a subtle but extremely powerful skill that all leaders possess. Persuasion lies at the heart of your professional success. Persuasion is the difference between someone supporting you and your ideas and being rejected outright. This isn't about 'the pitch'. This is about winning the support and buy-in of your team, investors, clients, and management, every day. Whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, or sway an entire organization, you need The Influencer.

What You'll Learn: Using science-based exercises from the best that academia has to offer, come and learn how to become your most persuasive professional self. Core influential skills including identifying blocks and barriers, building consensus and support, effective listening, and bi-directional communicating How to manage and influence one-on-one and group interactions using the Presentation Framework How to address the credibility question How to appeal to emotions and use audience self-persuasion to build buy-in and support Influencing upwards, motivating team members and peers, and building cooperation through relationship linking.