The New Rules of Designing With Data

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

The New Rules of Designing With Data

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

About this workshop

The control of personal data is moving away from large corporations towards the people the data relates to.

Students will be briefly introduced to techniques that enable them to uncover the real reasons their customers are motivated to use products and services. They will then be introduced to a Designing With Data Experience Map. This tool will enable attendees to quantify the value, meaning and engagement specific design tactics have on their customer’s experience. From this baseline, they’ll learn how to create new value by conducting data-focused design experiments.

Takeaways

  1. How to uncover what customers are really motivated by
  2. How to quantify the value, meaning and engagement of the experiences you design
  3. How to design compliantly and innovatively with personal data
  4. How to earn trust and competitively differentiate in your market

Prereqs & Preparation

We will provide a pre-reading document that will take about 15 minutes for participants to read.

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