The New Customer Decision Journey - How L'Oréal is Creating a Brand for the Digital Age | Los Angeles
About this event
How digital is reshaping how customers make decisions and become loyal - and how to capitalize on this paradigm shift. General Assembly's facilitator, Matt Tumbleson, will guide participants through a new understanding of digital consumer behavior and will lead a panel discussion with L'Oréal's UK CMO Hugh Pile and Global Director of Digital, Nick Buckley. This will be an interactive session and livestream participants will have the opportunity to ask these experts questions and deep dive into topics.
Takeaways
All participants will come out of the session with key insights from real-world case studies with L'Oréal's business practices and marketing innovations. Additionally, all participants will gain new understandings of digital marketing technologies, strategies and tactics to build new audiences and boost customer loyalty. Finally, all participants will develop clear, actionable insights for their own marketing practices, based on an interactive Q&A session with L'Oréal's digital and marketing leaders.
Prereqs & Preparation
This is a livestream that will touch on new digital marketing trends and no prerequisites are needed.